Company News, Packaging News

Provenance: Consumers Care About Brands’ Commitments to the Environment

The top issues that shoppers are interested in were ingredients, recyclability of packaging and animal welfare.

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By: Lianna Albrizio

Associate Editor

Brands who are not taking the environment seriously in their product development need to step up their game.    A new study by transparency tech company Provenance, which helps brands prove their eco claims, together with Cult Beauty reports that 48% of consumers are looking for more information and clarity about brands' values and commitments to the environment.    The study surveys the attitudes of more than 23,000 beauty shoppers over a 12-month period.   The stud...

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